I recently received an email from Substack congratulating me on two years of publishing this newsletter. I’m shocked. What started as a place to throw out my thoughts morphed into a newsletter about creativity. And how everyone is creative. And how to own your creativity. It was really a love letter to people like me, creatives trapped by our own negative thoughts about worth and where creativity fits into our lives.
Fast forward, and in these two years, I had a baby (Hi, Kaiyaan!), started a new role in marketing, and spent sleepless nights thinking about what exactly to do with this newsletter. I promise you that even though I only published a handful of posts, I have thought about this newsletter and what it could become for months. Years. Two years. And I think I finally found a purpose for it.
My therapist and athletic coach, two different people who have come to the same conclusion about my penchant for running fast and hard into projects until I burn out spectacularly (cough cough this newsletter), have suggested that I write down what I want out of this one life we get, and why I want it. I’ll spare you the long-winded journey to the conclusion I’m about to share, but I’ll say this. Writing down your wants and whys is surprisingly difficult. But it’s so necessary. Make time to do it and you will learn so much about yourself. The key is to write down your deepest desires and be unapologetic about them. Anyway…
I wrote down that I wanted to share what I know because it can potentially help someone. And what I know, what I recently realized I’ve been doing for the past ten years, is marketing. I have written articles and blogs, published magazines, built brands, developed content strategies, made voice and tone guides, launched products, and so many more marketing jargon activities to make your head spin.
And I’ve realized that through all this, marketing has become a walled garden (marketing term) that has kept folks confused about how to set up GTM campaigns (marketing term), lost with social media strategy (marketing term), and baffled about market research (marketing term). I want to simplify the process and help entrepreneurs, businesses, and fellow marketers, wrap their heads around how to be successful in marketing. Out of the goodness of my heart? Yes. And. This leads me to beehiiv.
I’m moving! Substack was a great, GREAT place to start a newsletter about nothing. I was able to play around with keeping a little writing practice again, and I gathered a little group of friends to follow me on my journey. But while I want to focus this next newsletter on helpful marketing tips out of the goodness of my heart, I also want to get paid to do it (another thing I listed in my “what do I want and why” exercise). Beehiiv has some tools for advertising, subscription payments, partner programs, and more. Anyway…
I want to thank you for following me so far on this On Brand journey! In full transparency, I moved all of your subscriptions to this newsletter to beehiiv in hopes that you still want to follow. If you don’t, no worries! Simply unsubscribe or send me a message and I will take you off the list.
If you’re excited for what’s next, and want to share this newsletter with your marketing, entrepreneur, and business friends, you can send them to:
https://onbrandmarketing.beehiiv.com/
Thank you, and see you on the other side!
Christine